Silica Black Ritual Clay
Silica Black Ritual Clay
Silica Black from Hokkaido
A New Ritual for Balanced Skin
For pores, dullness & circulation.
A 10-minute ritual pack.
Concept
— MINUS BEAUTY —
Remove the excess.
Reveal your skin's natural strength.
NOIRICA proposes a new beauty ritual —
one that starts with subtraction.
Experience / Ritual
More than skincare.
NOIRICA is a ritual to rebalance skin and spirit.
Bringing a moment of rebalancing into everyday life.
The moment it touches your skin — gentle warmth, perfect adhesion.
After treatment: clarity, smoothness, and firmness.
A refined texture designed for professional salon use.
Unique Position
GENERAL CLAY
Ordinary Clay
NOIRICA
Rare Natural Mineral from Kaminokuni, Hokkaido
Exclusive Silica Black Formula
Origin Story
Kaminokuni, Hokkaido.
A mineral formed over hundreds of millions of years — extraordinarily rare, found nowhere else on Earth.
Charged with the energy of nature, this land has long been regarded as a place of singular power.
NOIRICA harnesses this rare Japanese-origin material, reimagined for modern beauty.
Why NOIRICA
Most clays focus on cleansing.
NOIRICA goes further — with a built-in rebalancing function.
Stable far-infrared emission
Measured across ~30 natural minerals under identical conditions※, Silica Black showed the highest and most consistent far-infrared emission across a wide wavelength range — warming the body from within.
※ Hokkaido Industrial Research Institute Report No.293 (1994)
Nature's Circulation
Black silica mineral energy
supports skin & body circulation
World's Only Source
Found only in Kaminokuni,
Hokkaido — rare beyond
anywhere else on Earth
Detox
Clay-based detox care
to purify the skin
Activate
Black silica supports
cellular activation
Flow
Designed to support
skin & body flow
All three at once.
A new mineral beauty.
Your Pain
Ritual Menu
Facial
Facial Menu
Full facial & décolleté
treatment. Directly lifts
treatment ticket value.
Body
Body Menu
Back, abdomen, legs and more.
Versatile treatment
for the whole body.
Bath
Foot Bath
As a bath or foot bath add-on.
Extends visit time
and elevates satisfaction.
RESULTS
Before / After
Pores
Visibly tightened, noticeably smooth
※1 treatment with pack (salon procedure)
Troubled Skin
Redness soothed, clarity restored
※1 month using pack as face wash replacement (home care)
Circulation
Flow restored, warmth felt from within
※Left foot only — 1 footbath up to ankle
※ Individual results may vary / Image for illustration purposes
The Benefit
High Price Menu
Premium Menus
High perceived value —
escape price competition
Unique Treatment
Clear Differentiation
Rare Hokkaido mineral × mineral beauty —
your unique position
Repeat Business
Repeat Business
Tangible results that
build lasting habits
※ Treatment training & authorized distributor partnerships available
Product
BASIC PACK
100g
¥4,290tax incl.
FULL BOX
800g
¥24,200tax incl.
Silica Black from Kaminokuni, Hokkaido
Two sizes — home care & salon professional
※ Treatment training & authorized distributor partnership required.
Prices above are retail (end-customer) prices.
Wholesale pricing for salon professional use and retail home care
products is provided upon distributor agreement.
From Kaminokuni, Hokkaido, Japan
USAGE
FACE / BODY / BATH
FOOT BATH / HOME CARE
INGREDIENTS
Kaolin, Bentonite
Silica
How to Use
STEP 01
Mix
STEP 02
Apply
STEP 03
Wait 10 min
STEP 04
Rinse
How to Use
How to Start
From inquiry to launch — as fast as 2 weeks
Contact
Inquiry
Schedule
Schedule Online Consultation
Counseling
Online Consultation & Product Overview
Contract
Agreement
Introduction
Launch
Voice
Partner Salon
[ Remarkable Skin Brightening ]
Since introducing NOIRICA, guests have been telling us their skin feels more radiant and dullness has cleared. The immediate post-treatment results keep them coming back.
Male, 20s
[ Zero Stress — Even for Sensitive Skin! ]
I had persistent redness from acne and inflammation, but after masking with NOIRICA the redness calmed. Using it 2–3 times a week, my breakouts have stopped — genuinely amazing! I'll keep it as part of my daily routine.
Partner Salon
[ Far-Infrared Warmth & Deep Relaxation ]
We always include a foot bath before treatments, and with Silica Black added, guests warm up noticeably faster. They say they feel comfortably warm long after — it's also driving retail sales, especially popular with clients prone to cold circulation.
Female, 40s
[ Warm Like a Natural Hot Spring! ]
I've struggled with cold extremities all year, but after adding NOIRICA to my bath daily for just one week, my fingertips stayed warm throughout the day. Now it's an absolute essential!
Partner Salon
[ Satisfied with the Detoxifying Effect ]
The clay's absorption power combined with Silica Black's far-infrared effect relaxes muscles, making treatment easier. Clients leave feeling light and refreshed. Many also mention reduced puffiness — very high overall satisfaction.
Female, 30s
[ Pores and Roughness, Transformed ]
The rough texture and enlarged pores cleared up, and my makeup application improved dramatically. It addresses pores, skin tone, and hydration all at once — something I want to use regularly.
Partner Salon
[ A Popular High-Value Menu Addition ]
It sets us apart from other salons and draws genuine interest as a premium treatment powered by natural minerals. Natural-minded clients especially appreciate it.
Female, 30s
[ It Helped My Child's Eczema. ]
There were limits to what we could safely use, but being all-natural gave us peace of mind. Applying it as a pack on troubled areas, the redness reduced day by day and the itching settled. We rely on it now.
Partner Salon
[ Excellent Value for Introduction Cost ]
The initial cost was manageable and easy to get started. We also offer cosmetic acupuncture, and the synergy with circulation improvement is excellent — client satisfaction is very high. We expect it to boost overall revenue.
Female, 20s
[ The Cooling Sensation After Sun Exposure Was Bliss ]
There was an immediate cooling sensation on application that felt wonderful. The post-sun redness and stinging subsided dramatically, and my skin felt a full shade brighter. I was honestly amazed.
Female, 30s
[ As Someone with Dry Skin, I Love It ]
I was nervous given my dry skin, but after rinsing, it felt light and clean — no tightness at all, just a fresh dewiness. My skin looked a tone brighter, and I rediscovered how enjoyable skincare can be.
BIO FLOW DATA
Capillaries filmed under microscope before and after treatment.
Improvement in blood flow is visible immediately after using NOIRICA.
Digital Detox
Smartphones, computers, Wi-Fi —
Our bodies are exposed to invisible electromagnetic radiation every day.
Have you considered that this accumulation may be contributing to skin sensitivity,
autonomic imbalance, and chronic fatigue?
The far-infrared rays from NOIRICA's natural minerals rewarm and restore
circulation slowed by constant screen exposure — from the inside out.
In the digital age, a realigning ritual care is exactly what your body needs.
FAQ
Can I use it on sensitive or dry skin?
Yes. NOIRICA uses natural mineral ingredients meeting Japan's Food Sanitation Act safety standards, formulated without unnecessary additives. It has been used by those with sensitive and dry skin — though we recommend a patch test before first use.
Is it suitable for children and men?
Yes, it can be used by all ages and genders. We've received feedback from parents using it on their children's sensitive skin. For children, please use under parental supervision.
How often should I use it?
Most users settle into 2–3 times per week. Building it into your daily skincare as a dedicated rebalancing moment makes it easier to feel consistent, lasting results. Adjust based on your skin's needs.
When will I start to notice results?
Many users notice warmth and smoother pores immediately after use. For longer-term changes (reduced dullness, improved circulation), most report effects within 2–4 weeks at 2–3 sessions per week — results vary by skin type and lifestyle.
Founder's Message
Misaki Toda 戸田 美咲
With nine years in the beauty industry and experience running an esthetic salon,
I have worked with countless treatments and products.
Through that journey, I felt the limits of "additive beauty" —
how difficult it was to truly address the skin's fundamental condition.
That's when I discovered "rebalancing care"
using clay enriched with natural minerals.
The idea of removing excess and guiding skin back to its natural balance
felt full of possibility —
and that's how NOIRICA was born.
By combining the rare mineral from Kaminokuni, Hokkaido with clay,
I designed a "ritual care" that addresses not only skin
but the felt sensation of warmth and restored flow.
NOIRICA exists to transform your daily care
into a moment of rebalancing.
Company
Ready to explore NOIRICA?
For introductions, questions, and anything else — reach out anytime.